Category Archives: about websites

Why Have A Web Presence?

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Many companies today throughout the world are operating their business with no web presence. When the internet keeps moving forward and advancing, your business needs to advance as well. If companies do not own or operate an dynamic online web presence (website/blog), they will lose out on sales and additional profits.

There are so many valid reasons why owning and operating a website/blog is important. Reaching your target market in your own area is one thing, but having an online website presence allows you to reach your target market world wide.

Many more individuals and companies are becoming computer and internet savvy, this means to staying ahead of the competition, you need to have a website that is not only functional and professional but informative and dynamic. If properly marketed your web presence will help to increase your sales.

Every business needs to have a marketing plan. For your marketing plan to be successful your current online web presence is vital. It’s not good enough to just have a website/blog; you need to invest in the education, strategies and tactics in how to grow your online business.

Between the many different marketing and advertising strategies and the search engine optimization tactics, it is more important than ever to keep the online public aware of the services and goods you provide.

Whether you decide to hire out these tasks or do the job yourself, it is the most important factor to getting your web presence out there to the public. For more information on the difference between a web page vs. a blog click here.

If you own a business and it is not online, this is really a huge factor that needs to be considered. With a dynamic online web presence you help your customers stay informed with items such as; current events within your company, new or changing products, services and any active specials you are offering.

This will help to provide your new online audience with information to see the great products and services you offer, and possibly inspire them into action!

What is a Product Marketing Page?

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A product marketing page is a page on your Marketing System visitor arrived after clicking a link, either internal or external. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.
 
The goal of product marketing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.
 
The product marketing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.  Here are some tips to design a good product marketing page…

Content Relevance
Your product marketing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.

Be Concise
Net writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your product marketing page they are already predisposed to buy, or they want to get more information of your product or service.

By all means give them information but be concise. Don’t use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.

Get straight to the point
The product marketing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hosh posh before they get to want they want.

Focus
Dedicate one marketing product page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group)or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

Be Factual
Use facts and figures instead of generalities.
General: Prices Reduced         Factual: Prices Reduced by 20 percent

Clear Call to Action
Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.

Readable Text
Sure, there’s nothing much to look at a page with white background and black fonts. But it’s definitely easier to read the text than a red background with black fonts. Remember, it’s the words that sell. Your website visitors must be able to read your text with ease.

Navigation Links
Not at all, if you could help it. The only link you want your website visitors to click on your product marketing page is the call to action link.

Graphics and Images
Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it’s the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

Grammatical and Spelling Errors
Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.

Make it personal
Make it personal to connect with your visitors. Use a lot of You and Your in your text.

Make your text clear and simple to understand
Avoid complex terms,slang or jargon. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.

A good product marketing page will always sport good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don’t make the mistake of just optimizing for the search engines. You need to optimize your landing pages for humans too. Ultimately, it is humans that give you the sales.

Blog vs. Website

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Difference Between A Blog And A Website


Many of us are confused between the features, functions and benefits of a blog and a website.

The simple basic difference between a blog and website is: a blog is an online dynamic communications where people can update information frequently, and website is a group of static web pages where content is published for all reasons as needed.

Amazingly, it is challenging to explain the differences, because both share many unique characteristics. For this reason many people have a perception that blogs and websites, both are same.

However, it is important for us to understand the key differences between a blog and a website.

Blog verses Website

Both the blog, when used for business, and websites play an important role in representing credibility and in providing customers information about you and your products and services.

Though, blogs have similar features like websites, they are distinctly different.

Description
Blog
Website

Publishing content
A blog is online journal or diary where the blogger can write posts on personal interests, reviews, experiences and many more.

Whereas, content in blogs can be updated easily with WYSIWYG based text editor.

A website is a standard place, where the company cannot go for personal opinions of its business.It is for publishing formal and official information.

Websites content seldom can be changed easily and frequently.

Creation concern
Blog creation is easy and simple. Free or hosted blogs can be created with built-in templates or even can be customized based on needs or owners preferences.
Creating a website is not as easy as creating a blog. It needs specific knowledge about html, php, xml, etc.

Cost
For creating a blog, its takes only a few dollars to have a all inclusive package. You can do most of the content work and modifications yourself.
Creation of a website for a company may force to spend huge amount of money for web hosting, content development, etc. You need a web programmer.

Visibility differences
As blogs are personal online diaries, they are not created with a focus on a marketing look, which makes them vibrant in terms of layout, design, and content. Therefore, visitors often come to read business and personal reviews, opinions, or details.
Websites are created for a specific purpose. This may restrict them in designing, structuring, and presenting the website. Having a certain look and feel based on the product or company.

Blogs are dynamic
Blogs are updated on regular basis. Visitors leave comments if allowed by you, guest editors and contributors create new post.
In website, the content is static and only changes with a change in products and services of the company.

Available Iinformation
Comparatively, content in blogs can be represented in many ways like personal views, conversational, and biased opinions.
Websites describes about an organization i.e. may be profit/non-profit and its products or services.

Communication flow
Communication flow in blogs is bi-directional. After reading the blog, readers give feedback in the form of comments. This makes a great way to have a two way communication with your customers.
Websites give overview of a company, and give information about the products, and services but does not take any feed back. Generally for websites, it is one-way communication.

 

The above information helps in understanding the difference between a blog and a website. Both blogs and website have their own significance in online market.

If you do not have a website then a blog may be sued as your web site. If you already have a website then a blog can be a great enhancement to your current site.